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Light Fantastic Production Services

How We Get Ready for Mad//Fest 2026

What does it take to prepare a festival with 12,000 attendees and 13 stages?

For our event production team, it starts long before anyone arrives. Months of planning. Detailed CAD draughting. Hundreds of decisions made before the first truck is loaded.

We've delivered live event production for Mad//Fest since it grew into the UK's largest marketing festival, from 2,000 attendees to over 12,000, and from a handful of talks to 13 distinctive stages and multiple brand activations. Every year it gets bigger. Every year the preparation gets sharper.

Across it all, we deliver the full production picture: Creative Design, Lighting, Audio, Video, Rigging, LED Wall, Scenic & Print. Here's what we've learned about festival production at this scale.

Plan the technical complexity before it becomes chaos

Thirteen stages, each with its own lighting, audio, video, rigging, LED wall and scenic build. Sponsor activations that need to land. None of it works without meticulous CAD draughting and a site layout planned to the millimetre. The detail you don't see is exactly why large-scale event production runs flawlessly.

Protect the creative energy with production that's felt, not noticed.

Mad//Fest is bold. It's disruptive. It reflects the personality of the marketing industry. Our job as a production partner is to handle the technical weight so that energy never gets diluted. Great live event production should be felt, not noticed.

Build for the unexpected: agile on-site event production

At festival scale, things change. Schedules shift, speakers run over, plans evolve on site. Agility isn't a nice-to-have. It's the difference between a smooth event and a stressful one. Our crew adapts without drama and keeps every stage running.

Partner, don't just supply: collaborative festival production

The best results come from real collaboration. With Hippocampus Media and Hudson Born, we've spent years building a festival production partnership that works, because we trust each other and share the same standard.

Bigger, bolder, flawless: ready for Mad//Fest 2026

As we get ready for Mad//Fest 2026, the goal is the same as ever: bigger, bolder, and flawless from the first stage to the last.

Our team will be on site. If you're attending and would like to see festival event production happen behind the scenes, drop us a note.

OUR WORK

Discover how we bring creative visions to life.
Conferences & Meetings
MAD//Fest
Sky Studios Elstree broadcast event main stage featuring a 24 x 10-foot navy-carpeted stage, vibrant velvet dining chairs, dynamic lighting from 63 fixtures, and large-format Absen LED wall creating a professional yet engaging broadcast environment.
Sky Together
Women in Data conference main plenary featuring dynamic stage lighting, professional audio-visual systems, and keynote speaker presentation creating an inspiring environment for 3,500 data and AI professionals gathered to celebrate progress and innovation.
Women In Data

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